Frequently Asked Questions

Your business isn’t growing quickly enough and headquarters is getting impatient. Your original business strategy seemed appropriate but it isn’t working and you don’t know how to fix it. You’ve tried everything but nothing seems to work.

Pacific Tango Group has seen this before and coached our clients to profitability.

Ever since COVID you’ve had real problems contacting people. Your existing customers don’t want to meet with you except on Zoom and it’s hard to connect with them when you can barely hear what they are saying. You can’t call your prospective clients because you don’t have their cell phone numbers. When you do connect, you’re having trouble getting your point across and sales are lagging.

Pacific Tango Group can help you develop business by phone and by Zoom any across multiple marketing channels to ensure that your message is on-target and delivered.

Learning to navigate multiple cultures is essential whether you're in North America or Asia because choosing the right sales partners and managing them successfully, is critical to the growth of your company. But finding and maintaining these partners requires a high level of cultural and linguistic fluency. Learning to navigate multiple cultures is essential whether you’re in North America or Asia..

Pacific Tango Group members are experts at cross-cultural communications. Whether you’re targeting North America or Asia, we can help you get your message across.

Differences in communication styles, language barriers, hierarchical structures, work-life balance issues, performance reviews, feedback, and conflict resolution, are typical issues that trans-Pacific subsidiaries deal with. To address them, it is crucial to foster open communications, cultural understanding, and a willingness to adapt management practices to the local environment.

Pacific Tango Group works with subsidiaries on both sides of the Pacific to resolve these issues for the long-term success of the company

Companies onshoring to the USA face a broad range of issues: cost, workforce availability and skills, regulatory and legal compliance, infrastructure and logistics, to name a few.

Overcoming these challenges requires careful planning, market research, risk assessment, and a deep understanding of the regulatory and cultural aspects of doing business in the USA. Engaging local expertise, building strategic partnerships, and leveraging resources and enlisting support from local government entities or economic development organizations can also facilitate the onshoring process. Pacific Tango Group partners can help address these issues and more.

Alas, not very much. Getting a list of foreign contacts with “Good Luck!” and a pat on the back isn’t business development. It’s just plain discouraging and not very helpful.

The international business landscape is dynamic and constantly evolving. Technological advancements, geopolitical shifts, and economic changes significantly impact global trade. Good export assistance programs must adapt and respond quickly to these changes to remain effective. However, most are bureaucratic and slow which hinders their ability to keep pace with the rapidly changing business environment.

Pacific Tango Group deals with global markets daily. It’s our bread and butter. So we help you be quick, agile, and successful in these situations.

Recruiting, onboarding, and training new employees takes time, money and considerable effort. If you hire the wrong person, you may need to repeat the hiring process, resulting in additional recruitment expenses. Even worse, a poor fit can lead to reduced productivity, errors, conflicts, and even turnover, which further escalates costs. Hiring the correct employee is an investment in your organization's future.

Pacific Tango Group works can work with your firm to ensure a successful hiring outcome from the start.

Reflecting the local culture in your marketing strategy allows you to establish a deeper connection with the target audience, overcome communication barriers, gain a competitive advantage, and avoid cultural misinterpretations. It demonstrates your brand's cultural sensitivity, relevance, and commitment to meeting the specific needs and preferences of the local market. Pacific Tango Group can show you how to benefit from this form of marketing communications and more.

In Asian cultures indirect communication is preferred. Silence often speaks louder than words. Subtle hints, non-verbal cues, and implicit language make it essential to pay attention to context and read between the lines during negotiations. In this environment, understanding and using hierarchical social structures to your advantage and learning patience are critical to your company’s success. But in the States these same techniques may not be viewed positively since Americans tend to value directness and speed of action more than politeness and patience. 

Fortunately, Pacific Tango Group has decades of experience with both types of corporate environments. So we can help you transition from one business culture to another and provide your company with the communication skills you be it needs to play on a level field. 

Pacific Tango Group’s decades of experience working within Asian decision-making structures will provide your company with the expertise it needs to play on a level field.

Language is a fundamental aspect of communication and when individuals from different cultural backgrounds have limited proficiency in a common language, misunderstandings can arise. Differences in accents, dialects, vocabulary, and grammar can lead to confusion and misinterpretation of messages.

Effective communication requires open-mindedness, cultural sensitivity, active listening, empathy, and a willingness to learn and adapt to different cultural contexts. Working in both the Asian and North American markets for years, the Pacific Tango Group has perfected these skills. More to the point, we can help you become more proficient at them, too.We can even connect you with expert tutors to improve your language skills.

Knowing the legal and regulatory issues in a foreign country before selling there is crucial for ensuring compliance, market entry, consumer protection, intellectual property rights, risk management, and ethical business practices. It allows you to operate legally, protect your interests, and build a strong foundation for long-term success in the foreign market. Although Pacific Tango Group is not a law firm, we work with established legal professionals who can help you to safeguard your company as it expands overseas.