Doing business in a foreign market is like learning a new dance. It takes discipline, coordination, and the cooperation of a talented partner.
Pacific Tango Group is a sales and marketing outsourcing consultancy specializing in helping small to medium-sized businesses (SMBs) headquartered in Japan, Korea, and China to enter and grow sales in North America. With hands-on experience working in a variety of industries, Pacific Tango Group members share a broad range of practical expertise with our overseas clients. And just as a knowledgeable dancer takes the lead to support a new partner in a dance routine, we guide our clients through their decisions and movements, ensuring that their timing, cultural, and business understanding are always on point. The result is an easier and more successful start to your company’s entry into the U.S. market.
Pacific Tango Group – Because It Takes Two to Tango
Progress Is Always Made One Step at a Time.
Whether learning a new dance routine or establishing an extension to your business, knowing how and when to move is necessary for success. Pacific Tango Group works with you from our first introduction to the conclusion of every project to make sure you can complete every step easily, professionally and in a timely manner.
Meet PTG
Get to know PTG, tell us about your business and where you want to be in the market.
Determine Next Steps
We research the most profitable channels for your business and analyze which market fits you and your goals the best.
Learn How to Move
We develop custom strategies just for you – we identify key market segments, industry partners, and accounts you should pursue.
Feel the Beat
We arrange meetings for you and follow up to ensure the best choices are being made.
Take Center Stage
We advise you on how to improve your performance and review and revise steps when necessary.
Polish Your Performance
We help you to stay ahead of the competition by introducing you to new customers, vendors, and potential hires to grow even more.
Industries Served
The members of the Pacific Tango Group are not only expert in various business skill sets, but have knowledge and experience in a wide range of industries including but not limited to Manufacturing, High-Tech, Bio-Tech, Pharmaceuticals & Medical Devices, Consumer Goods & Electronics, Telecommunications, Chemicals, Materials, SaaS, Electrification, Automotive, Heavy Equipment, and more.
ICT & SaaS
Manufacturing
Telecom & Communications
Chemicals & Materials
Automotive & Aerospace
Energy & Utilities
Consumer Goods & Electronics
High-tech
Bio-tech & Pharmaceuticals
A Portfolio of Services for Every Business
We offer a wide array of business services to cover every contingency you’ll encounter as you enter and do business in a new market. The convenient checklist below details how we’ll choreograph your success at every stage with timely information, experience-backed knowledge, and actionable advice:
Market Entry Strategy – Knowing what your audience wants and needs starts with trustworthy market research. This includes analyzing the strengths and weaknesses of your competition, identifying special opportunities that you can take advantage of, and avoiding unnecessary risks.
Recruiting and Hiring Employees – Your employees, whether they work in the back office or interact with customers face-to-face, are ultimately the difference between success and failure. We’ll show you how to hire the right people and then how to retain them by building a culture that’s as rewarding for them as it is for your bottom line.
Cross-Cultural Training – No matter how experienced new hires may be, they still have to go through a period of adjustment when they work for a new company or in a new market. Pacific Tango Group has the expertise you need to educate your employees in the cultural nuances, how to communicate your brand and what are acceptable business practices in your new location.
Legal and Regulatory Compliance – Building your clients’ trust is absolutely paramount whatever industry you’re in. And that demands a pristine legal history wherever you do business. Different countries have different laws as well as different customs. Pacific Tango Group will educate you on local compliance, protect you from making any missteps and ensure you maintain an excellent reputation.
Brand Development and Marketing Strategies – There’s more to developing a viable brand overseas than just being memorable. We’ll help you to make the best use of your marketing resources in both markets. And we’ll ensure that your brand attributes are seen as just as desirable in your new market as they are in your original one.
Partner Identification and Negotiation – Entering a new market involves more than just attracting a new customer base. It also demands connecting to useful peers, distributors, vendors and potential partners in international markets. Pacific Tango Group has an incredibly strong, vibrant and far-reaching professional network. We’ll make sure you make just the right connection at just the right time.
“We are really thankful that Pacific Tango Group is helping us enter the US market. PTG makes communicating with our customers so easy. They always know what to say and when to say it. This helps us a lot!”
– Bong-Gyu Jung, Dir. Customer Support Dept., Daehan Precision
Case Studies
To demonstrate the breadth of Pacific Tango Group’s expertise, here are four sample case histories of clients in various industries. You’ll soon see why so many successful companies depend on us to help them research, plan, transition and continue to expand in new markets around the world.
“I was happy working with you even if it was a short period. Actually, It was a great opportunity to understand the US market in this field and set up a marketing strategy in the future. I respect your professionalism and I give my sincere appreciation for your responsible work.”
– Dustin Cho, CEO Parts Road